The impact of sustainable development on marketing and advertising

Wednesday December 2, 2009, 9AM-12PM

1- Integrating sustainable development in a communication project

• Avoiding greenwashing
• What kind of media are effective for communicating sustainable development?
• Which means of communication are the most relevant in convincing the consumer (labels, norms, attitudes)? 

2- Internal organization

• How have marketing departments been reorganized around sustainable development? Have they set up specialized or dedicated departments?
• How can top management be convinced that sustainable development is profitable?