The Missing Link: Constructing a Dynamic Pricing Plan for a Smarter Grid

Wednesday, June 9, 8:30am – 11:30am

8:30am Reception/Networking

8:50am Welcom/Introduction

9:00am Key Note: Frank Wolak, Stanford University

9:20am Panel Discussion Begins

 

1- Is some dynamic pricing inevitable? 

• How will/should it come about
• 'Google's' argument to CPUC
• National law? 
• State-by-state?
• Utility-by-utility?
• Customer class by customer class? 

 

2- What will the plans look like?

 

• Hourly Pricing
• Critical Peak Pricing
• Critical Peak Pricing with Rebate
• Information provision and demand response

 

3- Research Questions

 

• Do customers respond to high real-time prices and CPP events? 
• How do these price responses differ across customer classes?
• Do smart thermostats boost demand response? 

4- What set of pricing plans would satisfy both HAN vendors and the PUCs? 

• CPUC?
• HANs? 

10:30am End of Panel Discussion: Q&A from the Audience

11:00am Networking and Snacks

11:30am End of Seminar

 

Moderator: 

California Public Utility Commission, Marzia Zafar, Project Manager- Business & Community Outreach

 

Speakers: 

EcoFactor, John Steinberg, CEO

Stanford Universtiy, Frank Wolak, Department of Economics Professor

eMeter, Cree Edwards, Co-Founder & Chairman

 

To register: Please email ashley.harris@agrion.org

Cost: Free