Does the consumer buy because it is green?

Wednesday September 23, 2009, 9AM-11AM

1- Household consumption in Europe
Summary of the income structure and spending for different categories of household. What mechanisms and statistics condition the volume and composition of this consumption? What projections are available for the next 10 years? What effect is the economic crisis having on household consumption?

2- Green motivation in the act of purchase
Is eco-responsibility a selling point? Is this in terms of recycling, carbon ratings, packaging material, product innocuity? Does the consumer confuse food safety, diet and eco-efficiency?
Presentation of studies into "green motivation" within consumers’ buying habits

3- What is the future of mass consumption?
Will the household shopping basket shrink significantly in quantitative or value terms? Will it only contain green products? Family-sized packs, recyclable products? Is it the end of what some call hyperconsumption? Or will hyperconsumption that pollutes be replaced with recyclable hyperconsumption?