Green Packaging: Making the Materials Matter

Wednesday, January 26, 2011, 9:30am - 12:30pm EST

Meeting in New York

When setting sustainability goals, Walmart™ announced that one-third of all consumer waste in the United States was attributed to packaging. As a major retailer, the company is just one of the many players in the packaging universe which includes manufacturers, suppliers, consumer packaging goods (CPG) companies, and consumers. Given the diversity of stakeholders, introducing sustainable packaging measures within the industry equates to a lower ecological footprint across the supply chain. Implementing these solutions relies on decision-making and partnerships from many industry angles, and in this discussion we will consolidate several perspectives to better understand the issue from a materials point of view . In particular, we will address sourcing, packaging design and engineering, production, and end-user satisification for strategies that deliver sustainability without compromising functionality or marketability.


9:30am:      Continental Breakfast and Reception

10:00am:    Panel Discussion Begins


Using Alternative Materials 

  • Overview of panelists‘ experience and work with using alternative materials: what have been the challenges, risks, rewards, and drivers of business?
  • What are notable examples of green packaging success: Why have they worked? What are areas of opportunity for innovation now?
  • What changes in regulation, policy, and recycling technology must occur so that post-consumer recycled material is efficienty sorted and available for use in the manufacturing stream rather than diverted to landfills?
  • Reducing, Recycling, Reusing, and Re-engineering: where do these "R’s" fit best? How are material choices influenced by the decision to use one or more of the "R’s"?

    The Manufacturing Process 

    • In the sustainability and engineering/design nexus, have there been obstacles in using alternative materials and maintaining brand identity, and subsequently sell power and shelf life impact? Does sustainable packaging mean making concessions and limitations in packaging design possibilities?
    • How is LCA used as a tool to simplify and optimize the sustainable manufacturing process?
    • When servicing international markets, what are considerations related to regulatory compliance and trade for sourcing and manufacturing?

      The Packaging Universe 

      • How can suppliers and manufacturers collect and utilize data to ensure sustainability and streamline operations across the chain?
      • How do retailers drive the need and define the market of sustainable packaging? Who are the leaders among retailers?
      • Can sustainable packaging be the avenue through which CPGs remain competitive with one another now and in the future? When will sustainability equal quality?
      • How are customer reviews integrated into manufacturing decision-making? How are end users driving today’s trends?

        11:30am:    End of Panel Discussion: Q&A, Networking

        12:30pm:    End of Conference



        Design and Source Productions, Inc., Laura Tufariello, Founder and President
        Ecovative, Sam Harrington, Environmental Director
        Estée Lauder, Pratt Institute, Jonathan Thayer, Design Engineer in Corporate Product Innovation and Professor of Industrial Design
        Tri-Plex Packaging Corporation, Ken Golden, CEO



        Fashion Institute of Technology, Sandra Krasovec, Associate Professor in Department of Packaging Design & Co-Author of Packaging Design: Successful Product Branding from Concept to Shelf


        Meet the Panel


        Location and Directions:


        Markle Foundation Conference Center, 10 Rockefeller Plaza, New York, NY, 10020 between Fifth and Sixth Avenues 


        Public transportation: Take the B,D,F,M to 47th-50th Streets Rockfeller Center Train Station. Walk south toward Fifth Avenue on 48th Street, destination is between Fifth and Sixth Avenues.



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Liste des inscrits
18 personnes sont présentes à cette réunion, parmi lesquelles :
Will attend in person Via streaming
ConAgra Foods
Senior Packaging Engineer, Sustainability
PereGreens, Inc.
NatureWorks LLC
Business Development Manager
Project Manager
Scholastic Inc.
Associate Director of Manufacturing
Pace Law School
Research Scholar
Spray Technology & Marketing
Parsons School of Design
Pacific Southwest Container
Sales and Marketing Analyst
UMass Lowell
Program Director
Harambee Logistics Solutions
Senior Consultant
C-P Flexible Packaging
Director of Technology & Sustainability
Vice President
Mobile Foodie
Owner, Designer
Sustainability Director
NYC Dept of Design and Const
NYC Dept of Design and Construction
Sustainability Strategist
Chief Sustainability Officer
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