With state programs like Energy Upgrade California and the federal “Cash for Caulkers” initiative, homeowners across the US are catching up to the European model of energy savings.  Though new home construction has slowed in recent years, mega-developers such as Toll Brothers and K. Hovnanian have been quick to tout energy efficient models, proving that the demand for energy-smart homes is growing.  The supply of existing housing stock far exceeds new construction and homeowners are taking advantage of tax credits and other incentives to justify the upfront costs.  Along with selling upgrades, contractors are selling the notion that energy savings equates to more cash in the homeowner’s checking account at the end of the month.  Join this online conversation with industry professionals as they discuss the hottest selling trends in residential green building.

 

Topics of discussion will include: 

New Construction:

 

• Choosing the right materials - Cost vs. Efficiency and what are your recommendations for 'must haves' 

• New construction techniques - How to stay up to date with the latest in your industry

• Regulations/Certifications/Standards - What you must consider before starting a new green development   

 

Existing Buildings:

 

• Testing - Setting a baseline and determining how much energy savings can be achieved

• Rebates and beyond - How much work is covered by rebates and how to sell even more retrofits?

• Marketing - How to educate the customer so they understand the ROI of the upgrades while showing that Energy Efficient doesnt mean ugly

 

Speakers:

Harrell Remodeling, Iris Harrell, Founder and CEO

IDEAbuilder, Greg Howes, Founder and CEO

 

For more information or to request to join the panel, please contact: