Pricing Models for EV Charging Stations

Tuesday, March 13th, 2012, 8:30am-9:30am PST (San Francisco) / 11:30-12:30pm (New York) / 4:30-5:30pm (Paris/Frankfurt)

Despite a variety of media coverage and consumer curiosity surrounding EVs, the conversation boils down to basic questions of affordability and range anxiety. Although EV drivers are expected to charge their cars primarily at home, questions arise about what the supporting charging infrastructure will look like. In addition to plans for public charging facilities planned by local governments in enclaves throughout the country, several retailers have identified EV drivers as potential customers. Ikea and Walmart have partnered with ECOtality and Blink to install EV charging stations on site, and Walgreens recently announced plans to install charging stations at 800 outlets across the country by the end of this year. Critics have argued that with proposed prices as high as $4 for a 90-minute charge, the business models are implausible.

  • How will these partnerships be structured and what is required to make them viable?
  • Pricing Structure: (Time v. kWh) What price point is necessary to make these installations viable?
  • How will price vary by location What incentives exist?
  • Subscription Models Vs. Pay as you go.
  • What charging options will be available in terms of speed and voltage (levels I, II, and III)
  • How will the charging structure work? (Time v. kWh)
  • What price point is necessary to make these installations viable?
  • An expansion of charging options is good news for consumers, but how might charging options from big chain retailers disrupt the membership/subscription model offered by Coulomb Technologies and Better Place?
  • What kind of government financing is in place to support these partnerships?

If you have any questions about this meeting or would like to join the panel, please contact:

 

Speakers:

Plug-In America, Tom Saxton, Vice President

ClipperCreek, Inc, Dave Packard, President

 

 

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