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Life Cycle Assessment as a B2B Marketing Tool
Tuesday July 10th, 8:00-9:00am San Francisco / 11:00am-12:00pm New York / 5:00-6:00pm Paris and Frankfurt
Life Cycle Assessment (LCA) is becoming increasingly important as a scientific tool to evaluate sustainability for products and services. Although it gives the most accurate data concerning the environmental impact, it is so complicated that only a handful of experts are able to perform and correctly design a study.
Given the complexity of applying LCA tools and results,
How can you use these data to determine whether a company is truly producing sustainable products or merely "greenwashing"?
How can you communicate the reults to your customer and the consumer?
Case study: What are the specific advantages for a Recycling Company?
Join us July 10th to hear Solvay's tips and tricks for harnessing the potential of LCA tools for marketing use in a B2B (Business 2 Business) context.
SolVin SA: Christian Thamm, Marketing & Development Manager