Communicating Sustainability Using Social Media

Wednesday, September 28, 2011, 8:30am San Francisco / 11:30am New York / 5:30pm Paris and Frankfurt

Companies today are able to engage in dialogue with their consumers through a variety of mediums, from traditional methods such as product packaging, to newer methods such as social media. However, according to a recent study by Carbon Trust, only a small percentage of consumers place confidence in companies’ sustainability claims. Additionally, hesitations in integrating social media into communications strategy still exist alongside a lack of understanding of how effective these tools can be. Our session today will examine how synergies between social media and communication strategy can have a tremendous impact by restoring consumer confidence, creating two-way dialogue, and promoting green practices. We investigate cost, return, strategy, transparency, and benchmarking for these communications campaigns, within the greater conversation of how this form of new media and globalization have compelled change in the corporate- consumer relationship.

   

  • With the advent of social media, how has the relationship between companies and their customers changed? How can this be leveraged to combat the notion of “greenwashing”?
  • How can Sustainability and Communications Directors work together and set end goals in their communications strategies? What are additional levels of employee and stakeholder engagement?
  • How can CSR communications and marketing plans become a differentiator among companies?
  • Calculating the costs and ROI of social media investments focused on promoting green practices: What technologies are available and what has been the consumer response thus far? (Measure  reach, frequency and traffic, conversions, influence, conversations and transactions, sustainability, sentiment)
  • How can Sentiment Analysis be used to calculate qualitative social media ROI? What are the best programs to use?
  • How can the scalability and reciprocity of communications be monitored and managed?
  • In which cases should sustainability marketing and communications campaigns be led by a third party?
  • Strategies for ongoing consumer engagement and maintaining content ownership

 

 

Speaker:

Earthsite and Green Maven, Joey Shepp, Founder

 

 

If you have questions or are interested in being a speaker for this online event, please contact:

Liste des inscrits
38 personnes sont présentes à cette réunion, parmi lesquelles :
Will attend in person Via streaming
American Water Resources Ass
Director of Membership/Marketing
ESCP
Ancien professeur
Enventix, Inc.
VP Marketing and Business Development
CLF Ventures
Project Specialist
Aviva Europe
Corporate Responsibility Manager
AGRION USA
Data and Research Coordinator
Sunlight Solar Energy
Director of Marketing & Public Relations
Alcatel-Lucent
CSR and Knowledge Manager
Gap Inc.
Manager
Orange / France Télécom
CSR emerging markets
UNIVERSITY OF MICHIGAN
Graduate Student
GDF Suez
Chef de projet DD
NVIDIA
Director, CSR
Wholly H2o
Design Strategy Consultant
DNV GL
Responsable du développement RSE - France
Merintra Co. LLC
Managing Principal
Nölken Hygiene Products GmbH
Nachhaltigkeitsbeauftragte
INERIS
Directeur Risques Accidentels
Citi
AVP, Corporate Sustainability
Ogilvy PR
SAE
SCA Hygiene Products
Responsable Developpement Produits
Technicolor
Chef de Produit
PE INTERNATIONAL AG
Product Manager
Associated Renewable
Energy Project Engineer
GDF Suez
Chargé de Mission
Scholz & Friends
Senior Consultant
Alcatel-Lucent
Responsable communication
Accenture
Mgr
Gap, Inc.
Environmental Manager
Prodware
Assistante de Projet Développement Durable
Earthsite
Principal
ecoasset solutions
sustainability manager
Independent
Marketing Specialist
Urban Green Energy
VP Operations
Bright Power, Inc.
Administrative Assistant
Solvay
Assistante en communication
Deloitte Consulting
Direktor
Buro Happold
Research Engineer
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