Lux Research estimates that Water IT will grow to become a $16.3 billion market by 2020. Water remains a relatively cheap commodity that is lost to leaks throughout the U.S. infrastructure: a $500 billion equation (EPA) that has no easy answers. As the threats of water scarcity intensify for some states, a new generation of water technology is emerging. How can sensors, servers, and analytics reverse the current of water efficiency? What will it take for IT to colonize a risk-adverse sector designed 100 years ago that obeys to five-year planning? The pioneers of water management technology will join AGRION at the intersection of Water and IT and ask: what is driving the demand for water smart technology? What is the tipping point for them to hit the market? What are the most promising investment opportunities?

09:00am:    Reception, Networking and Continental Breakfast

09:20am:    Welcome and Introduction

09:30am:    Panel Discussion Begins

1.    Data and Analytics for Water Treatment and Distribution

• What kind of data needs to be collected? At what cost? What ROI?
• Better capacity utilization: What are the advantages of real-time monitoring?
• Assessing water flow and quality as well as capturing additional revenue from water
• Increased reliability and transparency
• Billing and customer experience

2.    The Increasing Demand for Water Management Technology for End-Users

• Data for efficient use and savings
• Supply chain and water footprint accounting for corporations
• Risk management
• Consumer behavior: flexible pricing mechanisms indexed on electricity prices

3.    Which companies will successfully deliver the technology to market

• From the electric smart grid to water smart grid: What systems and software need to be in place to gather and store the data?
• What are the challenges when tackling a market with loss and low prices?
• What are the key factors that will determine adoption?
• Which markets offer the promising prospects?

11:00am:    End of Panel Discussion: Q&A, Networking

12:00am:    End of Conference

Speakers:

HydroPoint Data Systems, Inc., Paul Ciandrini, President and CEO

PERC Water Corporation, Erin Hubbard, Director Central PERC

San Francisco Public Utilities Commission, Heather Pohl, Project Manager, Automated Water Meter Program

Smart Markets LLC, James G. Workman, Co-Founder, Author of "Heart of Dryness"

Moderator:

Kennedy/Jenks Consultants, Sachi Itagaki, Sr. Civil/Environmental Engineer

Location: The Westin Hotel @ 675 El Camino Real in Palo Alto, CA. Room: Siena/Carrara Room

Driving Directions: From 101 (North or South): Exit Embarcadero Rd/Oregon Expy, following signs for Embarcadero Road going west. Turn Right at W. El Camino Real and then Right at Wells Avenue. The hotel will be on the left. From 280 (North or South): Exit Sand Hill Road, head east. Turn Right at W. El Camino Real. Make a U-Turn. Take the first Right onto Wells Avenue. The hotel will be on the left.

Public Transit: Take Caltrain to the Palo Alto stop. Upon leaving the station, head southeast toward Urban Lane. Turn Left at Urban Lane and walk 0.2 miles. Turn right at Wells Ave. The hotel will be on your left.

Registration:

Log in to www.agrion.org or create a new profile.  Register directly on the agenda page.

Please contact cedric.christensen@agrion.org for any further questions.