Mitigating Risk and Communicating Corporate Responsibility

Wednesday August 8th 2012, 8:00am-10:30am PDT/ Streamed Panel Discussion: 8:30am-10:00amPDT/ 11:30am-1:00pm EDT/ 17:30-19:00 (Paris-Frankfurt)

Meeting in San Francisco

As reporting becomes increasingly prevalent for corporate social responsibility, brands recognize the need for a positive relationship with customers and stakeholders. Ben & Jerry’s, GAP and Nike are examples of companies who have embraced this, and currently have best practices in place to create dialogue and transparency as it relates to operations, supply chain, and organizational structure.

 

What is good reporting, and how is data purposed? How do you communicate your sustainability strategy and tell the story? What are some of the new tools in sustainability reporting? How does sustainability reporting engage stakeholders? What is the value of sustainability reporting?

 

As sustainability becomes more relevant, how does increasing visibility mitigate risk in brand reputation and how does positive or negative brand awareness affect a corporation? What are some methods to mitigating risk?

 

On August 8th, we will discuss the considerations that sustainable corporations must evaluate in order to remain competitive, and present case studies that demonstrate the value of responsible reporting.

 

Discussion outline:

 

1.         Why communicate?

  • Why communicate? Risk mitigation? Brand performance?
  • What are the key benefits to communicating CSR/Sustainability?
  • What are the key risks?

 

2.         Communicating CSR and Sustainability

  • What techniques or channels have been used to communicate CSR/sustainability activities?
  • How does this differ for different audiences? What about employees?
  • Is CSR/sustainability communication integrated through the business – CR team, brand team, or CEO/leadership?

 

3.         Content

  • What are companies communicating?
  • Through what means are they communicating and why?
  • What is the CSR/sustainability communication’s relationship to the core brand?

 

4.         Sustainability Reporting

  • What story does your report tell?
  • How do companies try to make reporting more accessible and engaging (format, video, social media)?
  • Who is a sustainability report aimed at?  How do you engage stakeholders in your report?

 

Speakers:

 

  SAP, Ephi Banaynal dela Cruz, Global Director, Sustainability Management & Strategy

  

 

 

  Hewlett Packard, Ellen Jackowski, Environmental Sustainability Strategy & Futures Planning

 

 

Moderator:

 

  GlobeScan: James Morris, Associate Director, CSR & Sustainability

 

 

Location:

 

 The Hearst Building - 5 Third Street, 2nd Floor Conference Room, San Francisco 94103

 

Attendees list
46 people will attend this meeting, among them
Will attend in person Via streaming
CSRware, Inc.
CEO
Fair Trade USA
Business Development Director
Ernst & Young
Manager
SAP
Global Director, Sustainability Management & Strategy
New Resource Bank
SVP
Avise
Chargée de mission Economie sociale et solidaire
WBCSD
Manager, Water Program
Granite Construction
Director of Environmental Affairs
US Bank
Vice President
Strategen
Director of Operations & Development
URS
VP
PG&E
Real Estate Sustainability Manager
Libby Dodd Business Communic
Information Developer
SFSU
MBA Graduate
Agrion
Data and Content Manager - West Coast
Morrison & Foerster
Cleantech Program Manager
HIP Investor Inc
CEO
HP
Sustainability
ICF
Sustainability
Trina Solar
marketing
Monterey Bay Aquarium
Director of Seafood Watch
Agrion
Business Development Manager
Change Agent SF
Host & Producer - Business Reinvention Show; Executive Coach
Blue Shield of California
Corporate Social Responsibility Intern
HD Supply Facilities Mainten
Sustainability Manager
GlobeScan
Associate Director
Williams-Sonoma, Inc.
Director, Sustainable Development
BonnEco, Inc.
CEO & Founder
Apple
Energy Team Leader
AeroVironment, Inc.
Senior Commercial Sales
Nth Power
Partner
The CSR Group
Manager of Marketing and Communications
Pierre et Vacances - Center
Chargée de missions Développement Durable
McKesson
Director Corporate Citizenship
U.S. EPA - Region 9
Industry Clean Energy Lead
Blue Shield of CA
social responsibility manager
SENER Engineering, Inc.
CEO
PE International
Director
Ernst & Young
Senior Manager
Steelcase inc.
Mgr, Corp. Communications
Safeway, Inc.
Facilities Engineering Manager
Integral Group
Principal
Morgan, Lewis & Bockius
Attorney
Fair Trade USA
Business Development Manager
AeroVironment, Inc
Director of Strategic Accounts
AGRION
Assistant Community Manager
See the report & presentations