Marketing Sustainable Products: From Label Compliance to Customer Communication

Tuesday, June 19th, 2012, 8:00am - 10:30am PDT / Streamed Panel Discussion: 8:30am - 10:00am PDT / 11:30am - 1:00pm EDT / 5:30pm - 7:00pm (Paris-Frankfurt)

Meeting in San Francisco

According to an Aberdeen Group study of environmentally sustainable companies, 35% of those surveyed said green products offer competitive product differentiation and 28% see a demand for more eco-friendly products. Sustainable products undoubtedly stand at the forefront of many corporate initiatives, but are corporations effectively marketing these products?

 

In the current competitive landscape, consumer communication and label compliance is of paramount importance in establishing an eco-friendly business identity. The results of successful green marketing campaigns not only lead to greater and more positive brand recognition, but also to an increase in the consumption of these goods as consumers are increasingly informed by an environmental social consciousness.

 

On June 19th, we will discuss current label compliance standards and regulation and successful marketing strategies that produce tangible results from sustainability initiatives via consumer label recognition and awareness.

 

Topics of discussion will include:

  • Marketing compliance within the Federal Trade Commission ‘Green Guides’ – Who benefits from these established standards?
  • Labeling and ROI: How have business decisions leading toward offering green products affected the bottom line?
  • Green products vs. regular products – what are consumers reaching for?
  • What are effective methods for marketing to LOHAS consumers?
  • Combatting green-washing: When the label is the greenest aspect of the product
  • Customer engagement – How do you build communities of conscious consumers?
  • Cost of green goods: How do sellers justify increased prices for green goods?

 

Speakers:

 

  Bon Appétit Management Company, Maisie Greenawalt, Vice President, Strategy

 

  Numi Organic Tea, Greg Nielsen, Director of Marketing

 

  Three Twins Ice Cream, Neal Gottlieb, Founding Twin

 

  Whole Health Marketing, Nils-Michael Langenborg, Founder and CEO

 

Moderator:  

 

  

 

  Presidio Graduate School, Rodrigo Espinosa, Adjunct Professor

  Lonesome George & Co, Partner

 

 

 

 

 

View Full Biographies Here

 

 

 

Hosted By:

 

Golin Harris, 600 Battery Street, 3rd Floor, San Francisco, CA 94111

 

 

Cost:

 

If you are new to AGRION, this meeting can begin your complimentary trial period to allow you to get a better understanding of who we are and what we do.

 

After this trial period, we require an annual subscription fee determined by the number of active employees from your company. More information regarding membership can be found here (specific packages for startups and non-profits are available upon request).

 

 

For more information or requests to join the panel, email: 

Attendees list
45 people will attend this meeting, among them
Will attend in person Via streaming
The Electric Drive Transport
Director, Business Development and GoElectricDrive
Food Alliance
Business Development Director
PSA Peugeot Citro√ęn
Chef de Projet Marketing
MBA Polymers, Inc.
President and Founder
QuestResearch Group
President
Bi Rite Family of Businesses
Marketing Director
ADP
Responsable optimisation énergétique
Strategen
Director of Operations & Development
Center for Resource Solution
Green-e Marketplace Manager
EMCOR Energy Services
Business Development Manager
Libby Dodd Business Communic
Information Developer
cee property co
principal
AGRION
Assistant Community Manager
EOS Climate, Inc.
VP Technology
Stoel Rives LLP
Partner
Saatchi & Saatchi S
Senior Strategist
HIP Investor
Corporate Advisory Analyst
SunEdison
SVP Global Operations
Annie's, Inc
Brand Manager
UC Berkeley Extension
Instructor
Agrion
Community Manager, Corporate Sustainability
The Carbonfund.org Foundatio
Business Partnership Manager
Monterey Bay Aquarium
Director of Seafood Watch
Whole Health Marketing
President & CEO
Food Services of America
Marketing Programs & Events Manager
CSRware
VP
SF Community Power
Associate Director
Weather Underground, Inc.
Sales Planner
Numi Organics
Director of Marketing
PwC
Experienced Assosciate
EPEAT, Inc.
Dir. of Outreach and Communcations
Whole Foods
Director, Pricing and Competitive Strategy
Accenture
_
SDC - Swiss Agency for Devel
Programme Manager
Technica Communications
Founder & President
Straus Family Creamery
Sustainability Manager
Gensler
Director of Sustainable Design
Mintz Levin
Director, Business Development
Impact Enterprises, Inc.
Sr. Vice President
Malk Sustainability Partners
Business Analyst
Fair Trade USA
Director, New Category Innovation
David & Lucile Packard Found
Program Associate
SolVin
Marketing Manager Recylced PVC
Arch Chemicals
Director of Sustainability
Cambean Hospitality
Consultant
See the report & presentations
View video