The Revolution in Consumer Product Packaging
Wednesday, October 15th 2008 from 9:00AM - 12:00PM

1- The Over Diversified World of Packaging
•        Brief presentation of the consumer packaging market for food products
•     Mechanisms and constraints (distribution, logistics) on the creation of a package
•        Changes in the cost of the package related to the overall cost of the product
•        The main trends in marketing and usage 

2- New Materials
•    The state of applied chemical research
•    Cardboard vs. plastic vs. glass

3- Packaging and Sustainable Development
•    Presentation of products and generalization of wholesale packages
•    Nature and biodegradability of materials
•    Recycling Systems

The role and importance of the environment as a factor in purchasing motivations
Wednesday, February 6th, 2008. From 9am - 12pm

1/Consumers and sustainable development

• Have consumers factored environmental preoccupations into their purchasing motivations?
• Consumer attitude and behavior as far as sustainable development is concerned

2/What is the best consumer-targeted information to use?

• How much credibility do different environmental declarations have? Which should be used? Eco-labels or self-declarations. Eco-profits: Single or multiple-criteria?
• Illustrations: Consumer-targeted information (product information "on pack," in shops, on websites) consequences and benefits ...
• When retailers use their own "green labeling" (branding) to communicate sustainable development values (ecological, biological or "fair trade" products...)
• When an SME commits itself to eco-labeling and uses it to differentiate products

Participants

• ADEME - Stéphane Le Pochat, specialist in sustainable consumption
• CARREFOUR - Sandrine Mercier, Quality and Sustainable Development Director, France
• IFOP - Alain Renaudin, Assistant General Manager
• NOVAMEX (ARBRE VERT) - Jean-Yves Festoc, Commercial manager
• TETRA PAK - Patrick de Noray, Environment and External Relations Manager

Moderator : Laure Mandaron and Eric Mugnier, ERNST & YOUNG