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Strategy & Leadership

Mitigating Risk and Communicating Corporate Responsibility

Wednesday August 8th 2012, 8:00am-10:30am PDT/ Streamed Panel Discussion: 8:30am-10:00amPDT/ 11:30am-1:00pm EDT/ 17:30-19:00 (Paris-Frankfurt)

As reporting becomes increasingly prevalent for corporate social responsibility, brands recognize the need for a positive relationship with customers and stakeholders. Ben & Jerry’s, GAP and Nike are examples of companies who have embraced this, and currently have best practices in place to create dialogue and transparency as it relates to operations, supply chain, and organizational structure.

 

What is good reporting, and how is data purposed? How do you communicate your sustainability strategy and tell the story? What are some of the new tools in sustainability reporting? How does sustainability reporting engage stakeholders? What is the value of sustainability reporting?

 

As sustainability becomes more relevant, how does increasing visibility mitigate risk in brand reputation and how does positive or negative brand awareness affect a corporation? What are some methods to mitigating risk?

 

On August 8th, we will discuss the considerations that sustainable corporations must evaluate in order to remain competitive, and present case studies that demonstrate the value of responsible reporting.

 

Discussion outline:

 

1.         Why communicate?

  • Why communicate? Risk mitigation? Brand performance?
  • What are the key benefits to communicating CSR/Sustainability?
  • What are the key risks?

 

2.         Communicating CSR and Sustainability

  • What techniques or channels have been used to communicate CSR/sustainability activities?
  • How does this differ for different audiences? What about employees?
  • Is CSR/sustainability communication integrated through the business – CR team, brand team, or CEO/leadership?

 

3.         Content

  • What are companies communicating?
  • Through what means are they communicating and why?
  • What is the CSR/sustainability communication’s relationship to the core brand?

 

4.         Sustainability Reporting

  • What story does your report tell?
  • How do companies try to make reporting more accessible and engaging (format, video, social media)?
  • Who is a sustainability report aimed at?  How do you engage stakeholders in your report?

 

Speakers:

 

  SAP, Ephi Banaynal dela Cruz, Global Director, Sustainability Management & Strategy

  

 

 

  Hewlett Packard, Ellen Jackowski, Environmental Sustainability Strategy & Futures Planning

 

 

Moderator:

 

  GlobeScan: James Morris, Associate Director, CSR & Sustainability

 

 

Location:

 

 The Hearst Building - 5 Third Street, 2nd Floor Conference Room, San Francisco 94103

 


Agenda
25 JUN 2014
06 MAY 2014
22 APR 2014
17 APR 2014
12 MAR 2014
11 DEC 2013
23 OCT 2013
28 AUG 2013
25 JUL 2013
30 MAY 2013
30 JAN 2013
30 JAN 2013
24 JAN 2013
22 JAN 2013
11 JAN 2013
11 DEC 2012
04 DEC 2012
27 NOV 2012
08 NOV 2012
31 OCT 2012
18 OCT 2012
11 OCT 2012
25 SEP 2012
28 AUG 2012
08 AUG 2012
07 AUG 2012
26 JUL 2012
17 JUL 2012
11 JUL 2012
19 JUN 2012
31 MAY 2012
31 MAY 2012
16 MAY 2012
10 MAY 2012
03 MAY 2012
12 APR 2012
11 APR 2012
29 MAR 2012
23 FEB 2012
02 FEB 2012
25 JAN 2012
19 JAN 2012
18 JAN 2012
09 NOV 2011
02 NOV 2011
27 OCT 2011
26 OCT 2011
28 SEP 2011
22 SEP 2011
24 AUG 2011
01 JUN 2011
11 MAY 2011
08 MAR 2011
26 JAN 2011
11 JAN 2011
15 DEC 2010
14 DEC 2010
08 DEC 2010
18 NOV 2010
16 NOV 2010
03 NOV 2010
13 OCT 2010
05 OCT 2010
22 SEP 2010
14 JUL 2010
02 JUL 2009