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Strategy & Leadership

Marketing Sustainable Products: From Label Compliance to Customer Communication

Tuesday, June 19th, 2012, 8:00am - 10:30am PDT / Streamed Panel Discussion: 8:30am - 10:00am PDT / 11:30am - 1:00pm EDT / 5:30pm - 7:00pm (Paris-Frankfurt)

According to an Aberdeen Group study of environmentally sustainable companies, 35% of those surveyed said green products offer competitive product differentiation and 28% see a demand for more eco-friendly products. Sustainable products undoubtedly stand at the forefront of many corporate initiatives, but are corporations effectively marketing these products?

 

In the current competitive landscape, consumer communication and label compliance is of paramount importance in establishing an eco-friendly business identity. The results of successful green marketing campaigns not only lead to greater and more positive brand recognition, but also to an increase in the consumption of these goods as consumers are increasingly informed by an environmental social consciousness.

 

On June 19th, we will discuss current label compliance standards and regulation and successful marketing strategies that produce tangible results from sustainability initiatives via consumer label recognition and awareness.

 

Topics of discussion will include:

  • Marketing compliance within the Federal Trade Commission ‘Green Guides’ – Who benefits from these established standards?
  • Labeling and ROI: How have business decisions leading toward offering green products affected the bottom line?
  • Green products vs. regular products – what are consumers reaching for?
  • What are effective methods for marketing to LOHAS consumers?
  • Combatting green-washing: When the label is the greenest aspect of the product
  • Customer engagement – How do you build communities of conscious consumers?
  • Cost of green goods: How do sellers justify increased prices for green goods?

 

Speakers:

 

  Bon Appétit Management Company, Maisie Greenawalt, Vice President, Strategy

 

  Numi Organic Tea, Greg Nielsen, Director of Marketing

 

  Three Twins Ice Cream, Neal Gottlieb, Founding Twin

 

  Whole Health Marketing, Nils-Michael Langenborg, Founder and CEO

 

Moderator:  

 

  

 

  Presidio Graduate School, Rodrigo Espinosa, Adjunct Professor

  Lonesome George & Co, Partner

 

 

 

 

 

View Full Biographies Here

 

 

 

Hosted By:

 

Golin Harris, 600 Battery Street, 3rd Floor, San Francisco, CA 94111

 

 

Cost:

 

If you are new to AGRION, this meeting can begin your complimentary trial period to allow you to get a better understanding of who we are and what we do.

 

After this trial period, we require an annual subscription fee determined by the number of active employees from your company. More information regarding membership can be found here (specific packages for startups and non-profits are available upon request).

 

 

For more information or requests to join the panel, email: 


Agenda
25 JUN 2014
06 MAY 2014
22 APR 2014
17 APR 2014
12 MAR 2014
11 DEC 2013
23 OCT 2013
28 AUG 2013
25 JUL 2013
30 MAY 2013
30 JAN 2013
30 JAN 2013
24 JAN 2013
22 JAN 2013
11 JAN 2013
11 DEC 2012
04 DEC 2012
27 NOV 2012
08 NOV 2012
31 OCT 2012
18 OCT 2012
11 OCT 2012
25 SEP 2012
28 AUG 2012
08 AUG 2012
07 AUG 2012
26 JUL 2012
17 JUL 2012
11 JUL 2012
19 JUN 2012
31 MAY 2012
31 MAY 2012
16 MAY 2012
10 MAY 2012
03 MAY 2012
12 APR 2012
11 APR 2012
29 MAR 2012
23 FEB 2012
02 FEB 2012
25 JAN 2012
19 JAN 2012
18 JAN 2012
09 NOV 2011
02 NOV 2011
27 OCT 2011
26 OCT 2011
28 SEP 2011
22 SEP 2011
24 AUG 2011
01 JUN 2011
11 MAY 2011
08 MAR 2011
26 JAN 2011
11 JAN 2011
15 DEC 2010
14 DEC 2010
08 DEC 2010
18 NOV 2010
16 NOV 2010
03 NOV 2010
13 OCT 2010
05 OCT 2010
22 SEP 2010
14 JUL 2010
02 JUL 2009