Educating Consumers: The Keys to Selling Energy Efficiency
Tuesday, August 14th 2012, 8:30am-9:30am PDT 11:30am-12:30pm EDT/ 17:30-18:30 (Paris-Frankfurt)
Identifying a ‘pain-point’ of the customer is key to selling energy efficiency upgrades. Almost everyone will say that they want to save money at the end of the month and that can be achieved through energy efficiency upgrades but there are a number of other fortunate residual effects of these efforts such as improved indoor air quality, more comfort - less need for heating or cooling, decreased dependence on fossil fuels, or even that home-grown renewable energy is patriotic. Join this online meeting and hear from the professionals that are studying the best ways to communicate with their customers and using those techniques in the field. Use this as an opportunity to ask your questions and even share some of your best practices with the audience.